Mexican Restaurant

Case Study

Overview.

We work with all types of businesses, but Mexican Restaurants seem to flourish extremely well on the program. This study shows 2 examples of how typical Mexican Restaurants use and profit from the communication / loyalty platform.

The first example (El Mazatlan / 7 locations) demonstrates how they were able to establish a large database of loyal customers through the Speak Easy Software check-in kiosk. Then, they were able to leverage the automated text feature to drive back lapsed customers through “we miss you” text campaigns and offers. Ultimately, driving significant incremental revenue through targeted campaigns and offers.

The second example (Cabrera’s / 1 location) used the Speak Easy Software loyalty kiosk to build a loyal database of customers. Instead of the automated text feature, they relied on more targeted text alert campaigns with specific offers to drive foot-traffic on slow days.

El Mazatlan

7 Locations | $11 Average Ticket

Loyalty Offer: Free Cheese, Bean, or Guacamole every 6 check-ins

  • 34,264 all-time check-ins

  • 57,846 loyalty completions

  • 37,468 offers redeemed

  • $412,148 est. revenue

Automated Texts

  • $2 Off $10 - Sent 1 day after sign-up

    4,923 messages sent

    599 redemptions

    12.2% redemption rate

    $6,589 est. revenue

  • $2 Off $10

    Sent after 20 days with no visits

    3,340 messages sent

    526 redemptions

    15.7% redemption rate

    $5,786 est. revenue

  • $2 Off $10Sent 40 days with no visits

    2,303 messages sent

    232 redemptions

    10.1% redemption rate

    $2,552 est. revenue

  • $2 Off $10

    Sent after 60 days with no visits

    835 messages sent

    49 redemptions

    5.9% redemption rate

    $539 est. revenue

  • $2 Off $10

    Sent 1 minute after 2nd check-in

    2,224 messages sent

    202 redemptions

    13.8% redemption rate

    187 reviews

Text Campaigns

2nd Alert, 2 months in

El Mazatlan Alert: Get 15% OFF purchase now-Thurs! Can’t be combined with other discounts. Click link to order online: tlcx.co/S187 Redeem @ Kiosk. Exp XX/XX

  • 2,530 messages sent

  • 240 redemptions

  • 9.49% redemption rate

  • $5,280 est. revenue

3rd alert, 2.5 months in

El Mazatlan Alert: Get 15% OFF purchase now-Thurs! Can’t be combined with other discounts. Click link to order online: tlcx.co/S187 Redeem @ Kiosk. Exp XX/XX

  • 3,770 messages sent

  • 302 redemptions

  • 8% redemption rate

  • $6,644 est. revenue

Cabrera’s

1 Locations | $11 Average Ticket

Loyalty Offer: Free Cheese, Bean, or Guacamole every 5 check-ins

  • 7,062 all-time check-ins

  • 747 loyalty completions

  • 517 offers redeemed

  • $5,170 est. revenue

Text Campaigns

2nd Alert, 2 months in

Cabrera’s Alert: Come in today thru Sunday and enjoy a FREE Soft Drink with your meal? Redeem @ kiosk. Exp. XX/XX

  • 1,958 messages sent

  • 55 redemptions

  • 2.81% redemption rate

  • $605 est. revenue