Retail Boutique
Case Study
Overview.
A clothing boutique located in Middle Tennessee has a huge selection of young contemporary clothing lines, crafted shoes & handbags, jewelry and much more in two different stores. What they needed was a great method of getting the word out about their great products. A large majority of their customers are young women & teenage girls. They wanted a way to talk to them directly, keep them returning often and know without a doubt their money wasn’t being wasted.
Within the first year, this business had 2,186 customers sign up for their loyalty program.
Within that same first year, this merchant sent 58,576 texts & saw their customers check-in 5,949 times using the kiosk.
By the end of their second year, this owner had more than doubled their total subscribers with 3,822 total. Their customers checked in 13,822 times and redeemed the loyalty offer 667 times by the end of the second year.
Challenges.
The boutique owner wanted to be able to communicate directly with a large number of customers via text message. With the ability to get to a young demographic, text message was the best method for them. They also wanted a digital loyalty program to provide incentive for customers to return quicker than they normally would.
Build a large database of customers to text directly
Promote special products & drive traffic to store
Keep customers returning at a faster rate
Solution.
The kiosk provided a solution for two of their challenges. It gets customers to sign-up for deals and promotions and it serves as an easy, quick digital loyalty program. Once getting the customers to sign-up for the program, they can regularly text them to promote special offers & products.
Use the kiosk platform for easy sign-ups and check-ins for the loyalty program
The Loyalty Program allows the merchant to text directly with customers who haven’t visited the store in set amounts of time via the Automated Text feature
Text alert campaigns will be created and sent to all subscribers on a regular basis to promote new products & promotions
This text campaign for an Easter promotion resulted in 345 redemptions (8.19%)
Advantages.
With a 98% open rate and most users opening texts within 5 minutes, text messages are much more successful than email or app-based engagement platforms.
This program accommodates all the needs this retail merchant was looking to utilize.
No punch cards & no app downloads required
Automated texts used to bring customers back after certain amounts of time without a check-in
95% of text messages are opened within 3 minutes
